Sizes


  • IAB Sizes

    • The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Below are IAB standard ad sizes.


    Name Width Height
    Rectangles
    Medium Rectangle 300 250
    Square Pop-Up 250 250
    Vertical Rectangle 240 400
    Large Rectangle 336 280
    Rectangle 180 150
    Small Square 200 200
    Banners and Buttons
    Full banner 468 60
    Half banner 234 60
    Vertical banner 120 240
    Leaderboard 728 90
    Square Button 125 125
    Skyscrapers
    Wide skyscraper 160 600
    Skyscraper 120 600
    Half page ad 300 600
  • Custom Sizes

    • If you’re looking for a specific ad size that’s not one of our standard ad sizes, you might want to create a custom-sized ad unit. With custom-sized ad units you specify the width and height of the ad that you want to appear on your page. Custom-sized ad units behave just like their standard size.

    You should consider using custom-sized ad units if you:

    • Have a regional ad format that we do not offer in our interface.
    • Need a custom size to better fit the layout of your page.


Ad Tag


Ad tag is a JavaScript code which renders ad to web pages based on placement. Below is sample Ad tag. In this tag <zone_id> denotes numerical id which assigned by RevenueMantra.

<script type="text/javascript">
	 rm_ad_obj = { zone_id : <zone_id> };
</script>
<script type="text/javascript" src="http://cdn.revenuemantra.com/ads_v1.min.js"></script>

Targeting


Targeting ads so they show to the right customers is an essential part of a successful advertising campaign. You might have designed the perfect ad to attract your customers to your business, but unless you show it to the right people at the right time, your ad alone won't help you reach your goal. RevenueMantra offers different ways of targeting your ads.

Here's how you can target your banner ads:

Audience Behaviour & Segment Targeting

Show your ads to specific groups of people as they visit websites.

  • Audience Behaviour:  You can set average number of times a unique user sees your ad in a position of "1" over a given time period. You can target your ad to users with specific interest like Art & Entertainment, Sports, News etc.
  • Audience Segment:   You can reach people who visited your site before by creating a segments by using our DMP.

Scheduled Targeting

Specify certain hours and/or days of the week when you want your ads to show. You can specifiy specific range of days to show your ad.

Location Targeting

Choose the geographic locations such as a country, region or city where your customers are located.

Contextual Targeting

Contextual targeting is used to match your ads to sites or pages based on the classification you’ve chosen. We analyzes each website's content and theme, considering factors such as text, language, link structure, and page structure. Using these, we determines the central themes of each webpage and targets your ad.

Device Targeting

We can show ads to your customer when they visit websites only on desktop and laptop computers, or only on iPhones and Android devices, or with specific OS or specific browser or on all of these.

Placement Targeting

Choose ad placements from our zones section, where you'd like to see your ads.

Campaign Management


You can manage multiple ad units by adding those ad units to single campaign. Here you can define a suitable name to that campaign, you can set start date and end date of that campaign and you can limit cumulative impressions of ad units by setting daily limit and total limit.

Demo


Clickhere for 300x250 demo ad.