Optimizing the value of digital assets.
What we do
We provide a holistic, powerful and consolidated service for advertisers, publishers and agencies to manage their online advertising needs. With integrated multi-channel support which includes display, rich media, mobile & digital video and transparent campaign management capabilities, we focus on reducing the in-efficiencies and overheads associated with advertising operations.
Our display & rich media advertising is geared towards creating awareness & creating purchase intent as well as generating direct response. As part of our mobile offering, we support IAB standard mobile ad sizes for capable phones as well as graceful degradation in unsupported / legacy devices. We have the capability to deliver and consume video ads which support VAST 2.0 format.
We talk to multiple sources of supply and demand in real-time to ensure you get maximum value out of an impression. We participate in real-time-bidding to both buy and sell inventory using the OpenRTB specification which allows us to improve fill rates and improve yield by utilizing supply and demand from an exhaustive list of our network partners.
Sophisticated, non-invasive tracking mechanisms identify anonymous user patterns and allow for better behavioral and contextual targeting resulting in better yield. Transparent and flexible conversion tracking allows campaign effectiveness measurement on custom metrics.
How we do it
Flexible, scalable and continuously evolving. We make sure these aspects can be applied to everything we do, build or create.
We ensure right people are served with right promotions, maximizing yield, using various techniques and technologies like Bayesian classifiers, IP intelligence databases and data-driven behavioral algorithms.
Our platform is designed to provide a stable, secure, and high performance execution environment using big data technologies. Our distributed, reliable, and fault tolerant services collect and aggregate data in near real-time. We use distributed processing of large data sets across clusters of computers for data summarization and analytical reporting.
All our computation, software, data access, and storage systems are service based, virtualized and deployed across multiple geographic zones. We deliver our static and streaming content using a global network of edge locations. Our systems are designed to scale up or down in capacity with minimum intervention to maintain performance during demand spikes. Our system administrators have system-wide visibility into resource utilization, application performance, and operational health to keep the business running smoothly.
Who we are
It is our belief that small, agile team of innovative people working in an entrepreneurial atmosphere can add value for all stakeholders of a business process.
Together our core team has over 40 years of experience in digital media & advertising and over 30 years in information technology across 4 continents. This unique mix allows us to serve our global customers better and tailor our solutions to meet the needs specific to a region. We are available on-demand, work transparently and communicate frequently with our customers to deliver results that exceed their expectations.
Talk to us
Call us, or email us. We'll be glad to hear from you.
- Sam Swaminathan (USA)
- ssambasivan@revenuemantra.com
- +1 732 822 4864
- Maruti Indoria (India)
- maruti@revenuemantra.com
- +91 99205 66995
- Mahesh Sundaresan (UAE)
- mahesh@revenuemantra.com
- +97 150 646 9782
- Shankar Srinivasan (UK)
- shankar@revenuemantra.com
- +44 7775 908 399